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  TOV News > American Honda November Sales Up 4.7 Percent to New Record > > Re: Quick comparison with Toyota/Nissan

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siegen
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Bread-and-butter [View News Item]    (Score: 1, Normal) 12-03-2007 14:59
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Even In these uncertain times, our bread-and-butter products are showing real growth


And that's about it. If it weren't for the increase in Accord/Civic sales, this would have been a negative month. Glad to see the CR-V still going strong though, and the Fit. I haven't looked at the other manufacturers sales, but I bet a lot are down as well. The increase in the Accord sales is a good sign that they made the right choice increasing the size.

Acura needs some life soon, in the form of TL/TSX and RL redesign. They can't come soon enough.
Nick Graves
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Re: Bread-and-butter [View News Item]    (Score: 1, Normal) 12-03-2007 15:07
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The TSX YTD is 12% down on a record year, which ain't bad for a decepit old Honda. Leave our EuroAccord alone!

But point taken; since all upper-medium cars platform-share, it does rather all put them on a too-close model cycle.
Honda-D
Profile for Honda-D
Re: Bread-and-butter [View News Item]    (Score: 1, Normal) 12-03-2007 16:57
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The problem is, I think these bread and butter (especially Fit) has a really low profit margin. The NEED the volume to make up for it.
danielgr
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Quick comparison with Toyota/Nissan [View News Item]    (Score: 1, Normal) 12-03-2007 16:59
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siegen wrote:

Even In these uncertain times, our bread-and-butter products are showing real growth


And that's about it. If it weren't for the increase in Accord/Civic sales, this would have been a negative month. Glad to see the CR-V still going strong though, and the Fit. I haven't looked at the other manufacturers sales, but I bet a lot are down as well. The increase in the Accord sales is a good sign that they made the right choice increasing the size.


Well, certainly this wasn't a bad month for Honda when one takes in consideration how things were around.

- Honda was +4.7%, with 5 models in positive and 9 in negative, without any new models.

- Toyota was +0.3%, with 8 models in positive and 16 in negative. They would have been in red if not for the new model introduction of the Scion xD.

- Nissan was +6.1%, with 7 models in positive and 10 in negative. Actually, if not because of the newly introduced Rogue sales, Nissan could have been in the red. I wrote "could" and not "would" because one could argue that some sales from other Nissan SUV's went to the Rogue; if you simple remove them they sold less cars than in 11/07.


Besides, Acura showing was poorer than it should, mainly because 06/11 was first full month of the redesigned MDX with out-of-the-blue record-sales level (inventories had their word then), and it was also a record month for the TSX. In fact, past November was an all time record for Acura in that month, and certainly this year they are not in record-breaking pace, they won't reach it until the sedans redesign (assuming they don't mess it up ^o^ ).
danielgr
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Re: Quick comparison with Toyota/Nissan [View News Item]    (Score: 1, Normal) 12-04-2007 05:26
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danielgr wrote:
siegen wrote:

Even In these uncertain times, our bread-and-butter products are showing real growth


And that's about it. If it weren't for the increase in Accord/Civic sales, this would have been a negative month. Glad to see the CR-V still going strong though, and the Fit. I haven't looked at the other manufacturers sales, but I bet a lot are down as well. The increase in the Accord sales is a good sign that they made the right choice increasing the size.


Well, certainly this wasn't a bad month for Honda when one takes in consideration how things were around.

- Honda was +4.7%, with 5 models in positive and 9 in negative, without any new models.

- Toyota was +0.3%, with 8 models in positive and 16 in negative. They would have been in red if not for the new model introduction of the Scion xD.

- Nissan was +6.1%, with 7 models in positive and 10 in negative. Actually, if not because of the newly introduced Rogue sales, Nissan could have been in the red. I wrote "could" and not "would" because one could argue that some sales from other Nissan SUV's went to the Rogue; if you simple remove them they sold less cars than in 11/07.


Besides, Acura showing was poorer than it should, mainly because 06/11 was first full month of the redesigned MDX with out-of-the-blue record-sales level (inventories had their word then), and it was also a record month for the TSX. In fact, past November was an all time record for Acura in that month, and certainly this year they are not in record-breaking pace, they won't reach it until the sedans redesign (assuming they don't mess it up ^o^ ).


Forgot to quote average incentives (06 -> 07)
- Nissan: $2,056 -> $2,113
- Toyota: $857 -> $888
- Honda: $499 -> $865
siegen
Profile for siegen
Re: Quick comparison with Toyota/Nissan [View News Item]    (Score: 1, Normal) 12-04-2007 14:03
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danielgr wrote:
Forgot to quote average incentives (06 -> 07)
- Nissan: $2,056 -> $2,113
- Toyota: $857 -> $888
- Honda: $499 -> $865



Ouch, that's a big percentage increase for Honda. :\ Hopefully that won't become the norm.
danielgr
Profile for danielgr
Re: Quick comparison with Toyota/Nissan [View News Item]    (Score: 1, Normal) 12-04-2007 14:11
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siegen wrote:
danielgr wrote:
Forgot to quote average incentives (06 -> 07)
- Nissan: $2,056 -> $2,113
- Toyota: $857 -> $888
- Honda: $499 -> $865



Ouch, that's a big percentage increase for Honda. :\ Hopefully that won't become the norm.


Oh well, when you are the company with lowest incentives in the industry, I think that "surge" is something you can afford...
 
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