Super Bowl ads fumble, brain scans show
(Score: 1, Normal)
02-05-2007 11:48
Well, I'm sorry for people non registered, because I don't think the link will work. Just in case, you can register for free at Automotive News. But anyway, the story comes from Reuters, so I'm sure you'll find it in Yahoo news or something similar.
Basically what they say is that commercials were not well received by the audience based on a study on brain activity.
Apparently those from GM's quality got people scared and made then feel insecure, just as the one from Nationwide Insurance.
But to me, the best part of the article was this one:
"The most ineffective ad was from Honda, which showed participants were less engaged during the ad than they were when they looked at a blank screen."
I guess it's the one that shows Honda as being the brand with the lowest average fuel consumption in the US. If one could take conclusions from this experiments, it would clearly prove two points: "Honda's marketing is really bad" (ok, we all know), "Americans (as a whole) don't give much of a shit about fuel economy" (ok, we also know that one !!!)
I'm kidding, to me the whole thing was completelly pointless. People's interests on a commercial and the way they react to it are completelly different for each person. Given the fact that their sample was "10 persons", there is not much to argue about it... Still, their quote about Honda was hilarious !!!
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02-05-2007 11:48
Super Bowl ads fumble, brain scans show (Score: 1, Normal)
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