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DrWhiner
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http://www.worldcarfans.com/112081647311/did-bmw-fake-july-sales-to-edge-mercedes-benz
According to The Wall Street Journal, BMW AG may have inflated the company's July sales figures in order to edge Mercedes-Benz as the best-selling luxury brand in the U.S. The same source reports that BMW offered on July 31 (the day before the sales figure of July were published) discounts as high as $7,000 per 2012MY car with the condition that the dealers reported the cars as being sold that day. The Journal wrote that hundreds of cars that were reported as being sold are in BMW's dealerships right now being advertised as brand new.
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WongKN
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Interesting. But what benefit would that give ? It is not as if BMW will get any advantage if they edge Mercedes in sales. However, if BMW works to a financial year ending in July, then it will make sense.
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danielgr
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WongKN wrote:
Interesting. But what benefit would that give ? It is not as if BMW will get any advantage if they edge Mercedes in sales. However, if BMW works to a financial year ending in July, then it will make sense.
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WongKN
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I am sceptical that it is purely for good PR, the making of headlines. If BMW is indeed 'playing the numbers', then they must know that eventually it will come back to hurt them. Usually if some big, smart corporations 'plays the numbers' this way, it is because they need to make their numbers look good for some important milestones in the near future.
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cksi1372
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From a practical standpoint, it also allows their dealers to "claim" limited availability and push the idea that they can't discount or negotiate to a number that a customer wants/desires. For the uninformed, they may just accept that and buy the car at the offering price, helping BMW margins.
That said, it is pretty dishonest by BMW to do this, if true.
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s2ktaxi
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Many manufacturers do this. But in most cases, the cars are sold as used even though they are priced like new. The problem normally is whether the dealers are up front. The main issue is that warranty may have started earlier.
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