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  TOV News > Acura Announces $25,900 Starting Price for 2013 ILX > > Re: So if I want a manual, I have to step up to Premium but I can't get Navi? Que? n/m

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revvin
Profile for revvin
So if I want a manual, I have to step up to Premium but I can't get Navi? Que? n/m [View News Item]    (Score: 1, Normal) 04-20-2012 10:14
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Weird packaging choices.
SH-AWD10
Profile for SH-AWD10
Re: So if I want a manual, I have to step up to Premium but I can't get Navi? Que? n/m [View News Item]    (Score: 1, Normal) 04-20-2012 11:32
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I salute Honda/Acura for continuing to offer MTs, but I wish they would stop making them less attractive by so grossly limiting trim and color choices on them (see, e.g., TL and TSX). Then they wonder why MT sales are lower than expected.
Powered by Honda
Profile for Powered by Honda
Re: So if I want a manual, I have to step up to Premium but I can't get Navi? Que? n/m [View News Item]    (Score: 1, Normal) 04-20-2012 11:44
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Yeah this would make me look else where because IF i was going to buy the ILX I would only want the manual. I'm not impressed by the sohc 2.0.
onetyme_sam
Profile for onetyme_sam
Re: So if I want a manual, I have to step up to Premium but I can't get Navi? Que? n/m [View News Item]    (Score: 1, Normal) 04-20-2012 11:52
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acura tsx se mt....
Hondarulez
Profile for Hondarulez
Re: So if I want a manual, I have to step up to Premium but I can't get Navi? Que? n/m [View News Item]    (Score: 1, Normal) 04-20-2012 13:59
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onetyme_sam wrote:
acura tsx se mt....


Does TSX SE MT have navi?
luder715
Profile for luder715
Re: So if I want a manual, I have to step up to Premium but I can't get Navi? Que? n/m [View News Item]    (Score: 1, Normal) 04-20-2012 15:23
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Hondarulez wrote:
onetyme_sam wrote:
acura tsx se mt....


Does TSX SE MT have navi?



Because Honda seems to think Navi should only be offered in the highest models that cannot be had with manual transmissions anymore exceptions Civic Si (but you cant get heated seats or a leather option like the exl), and the Accord V6 Coupe 6speed. Before the MMC of the TSX you could get a fully loaded TSX with Manual but you were limited to black silver and white I believe.
s2ktaxi
Profile for s2ktaxi
Re: So if I want a manual, I have to step up to Premium but I can't get Navi? Que? n/m [View News Item]    (Score: 1, Normal) 04-20-2012 16:10
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I would have considered the 6mt but without the Tech Package, why wouldn't I just stay with a Civic Si? in this case, my 09 Civic Si. Whichever of their product planners made this decision has no clue...
Hondarulez
Profile for Hondarulez
Re: So if I want a manual, I have to step up to Premium but I can't get Navi? Que? n/m [View News Item]    (Score: 1, Normal) 04-20-2012 16:18
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luder715 wrote:
Hondarulez wrote:
onetyme_sam wrote:
acura tsx se mt....


Does TSX SE MT have navi?



Because Honda seems to think Navi should only be offered in the highest models that cannot be had with manual transmissions anymore exceptions Civic Si (but you cant get heated seats or a leather option like the exl), and the Accord V6 Coupe 6speed. Before the MMC of the TSX you could get a fully loaded TSX with Manual but you were limited to black silver and white I believe.



it's the same for the TL...no tech package for the 6MT model....
Kool Aid
Profile for Kool Aid
Re: So if I want a manual, I have to step up to Premium but I can't get Navi? Que? n/m [View News Item]    (Score: 1, Normal) 04-20-2012 16:49
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Hondarulez wrote:
luder715 wrote:
Hondarulez wrote:
onetyme_sam wrote:
acura tsx se mt....


Does TSX SE MT have navi?



Because Honda seems to think Navi should only be offered in the highest models that cannot be had with manual transmissions anymore exceptions Civic Si (but you cant get heated seats or a leather option like the exl), and the Accord V6 Coupe 6speed. Before the MMC of the TSX you could get a fully loaded TSX with Manual but you were limited to black silver and white I believe.



it's the same for the TL...no tech package for the 6MT model....


Actually TL 6MT is ONLY available in Technology Package and AWD. It's the Advance package that is not avaialble with manual.
cksi1372
Profile for cksi1372
Re: So if I want a manual, I have to step up to Premium but I can't get Navi? Que? n/m [View News Item]    (Score: 1, Normal) 04-20-2012 19:46
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s2ktaxi wrote:
I would have considered the 6mt but without the Tech Package, why wouldn't I just stay with a Civic Si? in this case, my 09 Civic Si. Whichever of their product planners made this decision has no clue...


+100. I don't get the thought process here either. The only thing that comes to mind is they looked at the "rate" of Navi's for the SI and because it probably is low, they extrapolated it wouldn't matter much on the ILX. Big mistake, IMO. Baffling...
Ganplosive
Profile for Ganplosive
Re: So if I want a manual, I have to step up to Premium but I can't get Navi? Que? n/m [View News Item]    (Score: 1, Normal) 04-22-2012 05:10
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whoever is doing business analysis and marketing analysis over in Acura needs to get fired.
Kulgan
Profile for Kulgan
Re: So if I want a manual, I have to step up to Premium but I can't get Navi? Que? n/m [View News Item]    (Score: 1, Normal) 04-24-2012 01:18
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luder715 wrote:
Hondarulez wrote:
onetyme_sam wrote:
acura tsx se mt....


Does TSX SE MT have navi?



Because Honda seems to think Navi should only be offered in the highest models that cannot be had with manual transmissions anymore exceptions Civic Si (but you cant get heated seats or a leather option like the exl), and the Accord V6 Coupe 6speed. Before the MMC of the TSX you could get a fully loaded TSX with Manual but you were limited to black silver and white I believe.



Same with the TL-SHAWD 6 speed. Acura didn't bother to offer the advance package with the manual.
Hondarulez
Profile for Hondarulez
Re: So if I want a manual, I have to step up to Premium but I can't get Navi? Que? n/m [View News Item]    (Score: 1, Normal) 04-24-2012 12:09
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Kool Aid wrote:
Hondarulez wrote:
luder715 wrote:
Hondarulez wrote:
onetyme_sam wrote:
acura tsx se mt....


Does TSX SE MT have navi?



Because Honda seems to think Navi should only be offered in the highest models that cannot be had with manual transmissions anymore exceptions Civic Si (but you cant get heated seats or a leather option like the exl), and the Accord V6 Coupe 6speed. Before the MMC of the TSX you could get a fully loaded TSX with Manual but you were limited to black silver and white I believe.



it's the same for the TL...no tech package for the 6MT model....


Actually TL 6MT is ONLY available in Technology Package and AWD. It's the Advance package that is not avaialble with manual.



opps...you are right...but yea...it's too bad for those who want both 6MT and advance package...
CarmB
Profile for CarmB
Re: So if I want a manual, I have to step up to Premium but I can't get Navi? Que? n/m [View News Item]    (Score: 1, Normal) 04-29-2012 08:02
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Let's face it. Honda doesn't really care about the performance variant of the ILX. I suspect that the only reason the 2.4L is available at launch is because Honda didn't want the automotive press to completely ignore this car.

When this car was developed the essence of what was being aimed for can be summed up in the base 2.0L automatic. Upscale fit and finish in an affordable, practical sedan.

Fact is that the base version is reasonably priced whereas the 2.4L and the Hybrid are priced and packaged such that I suspect sales of those versions will be abysmal. On the other hand, Honda gets some free press out of having those versions available for the press to contemplate.

Bottom line is that Honda doesn't really expect to move many of the 2.4L or Hybrid versions. The ILX's success will hinge on the fate of the base model and Honda knows it.

I have to say, though, that it is a puzzle as to why they didn't just offer the 2.4L in a package that includes it all, including the ELS stereo and not worry about the MSRP being steep on account of, they're not going to sell many of them anyway.

Seems to me that the logic for most is going to be to consider the ILX in base form at around $26,000 and just switch to the TSX if the price starts moving up into $30,000 territory and beyond.

I can't see anyone taking the hybrid seriously, as currently designed and priced, and it does sound as if the appetite for the 2.4L is nonexistent. Honda probably shouldn't have bothered with either version though it would be easy enough to simply offer the 2.4L for a rather brief period and have reaped more attention at launch for minimal cost. It could be gone within a year and no one will care all that much, I suspect. Meanwhile, there will be renewed attention next year or thereabouts when the hybrid system gets the Earth Dreams treatment.

In short, no matter how much additional press the 2.4 and the hybrid might generate right now, the ILX is all about the $26,000 2.0L automatic. In that context, namely offering the other versions strictly for a bit more ink, it makes sense that Honda has exerted very little effort on these models. The hybrid lifts its technology directly from the Civic and Honda couldn't even be bothered to serve up a suspension upgrade for the 2.4L so-called performance variant. Why bother? They're just there to give the press a little more to talk about at launch.

The 2.4L will be dead by the fall of 2013 and the Earth Dreams hybrid will come along around that same time to justify the high MSRP already in place. I mean a $34,000 ILX surely is DOA unless you're talking great fuel economy combined with decent performance. Right now good fuel economy is combined with weak performance in a car that can be had for the price of a well-equiped TSX. Not a compelling combination.

Then again, Honda just wanted to deliver the message at launch that the ILX is about what it refers to as smart luxury, i.e. premium cars with a practical twist. Offer a hybrid with minimal engineering effort to offer something at launch and bring out the real ILX hybrid a bit later when better technology becomes available. Make the price a little steep to not face sticker shock a year from now when the revised hybrid comes along. And while you're at it, quickly throw together a version with the bigger motor and a manual stick to appease the automotive press.

So now the big question is, how will consumers react to having a $26,000 premium compact sedan to add to their shopping list. I could see a lot of people giving that version of the ILX serious consideration. You could a lot worse if that car is more or less what you are in the market for and I suspect there will be a significant number of those cars winding up on the road.

Boring, certainly. But Acura dealers need more volume and the base ILX should deliver in that regard.

It would be great if Acura did serve up a relatively inexpensive car that offered tons of driving enjoyment. I think they could do it if they felt it was something that would serve them well. I think it would be a positive gesture even if the volume involved paled in comparison to the ILX. There's still an appetite for such a product. The ILX is about something else entirely and there's nothing wrong with that. As I said, the ILX is really all about the base 2.0L automatic. That's the car Honda set out to build and the other variants are merely there to give the ILX a more substantial initial footprint in the automotive press. Mission accomplished, more or less, though there has been an understandably lukewarm, at best, reaction to the two models that Honda really didn't put much effort into throwing together.

Not sure if it was the right strategy but it does seem to me that it is what has happened.
 
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