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Rgist85
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The new GLI is better contented than the lesser Jetta trims but its still de-contented next to the previous generation. No Xenons, cheaper overall interior design and materials, a loss of many features that were once available.
The ILX may compete with the A3, CT but it is relevant to pit the ILX up against the Verano and even higher trim level Mazda3, Jetta GLI and Focus models...after all, three of the four cars I mentioned have more equipment either standard or available than the Acura ILX will have. The Focus wipes the floor with the ILX in available equipment. The 2.4 would be my choice but for the equipment levels and for what they plan to charge for it, I'll slide into a Focus Titanium with a 5spd manual, loaded. Since the ILX is indeed a sedan, the Verano seems like a more direct competitor than the CT does anyway, especially if the E-Assist is offered on the Verano in the future. The CT is a hybrid, out of three trim levels only one of the ILX's trims is the Hybrid and it just so happens to be a sedan. Acura is full of fluffy feathers if they don't think the ILX and Verano compete. Watch the comparison test pop up between the two in the near future....both are based of their lower compact sedan brethren.
Acura isn't even Tier 1 and as of late they seem to have lost their mojo and direction. Acura is no more "luxurious" than the latest offerings from Buick, Volvo and Saab. I'm 26 (soon to be 27) and I have no fear of Buick's perception because the latest models have been very nicely equipped, refined and designed vehicles. Same thing for the Ford. Some of us younger folk don't get caught up with perception as our parents did...and those younger than I am have no memory of terrible Fords and Chevys...they like TECH, they won't the latest and greatest in technology and the ILX misses the boat, and its supposed to be an Acura. ts hard enough to get young folks interested in cars and if the cars lack the gadgets we desire, what will you offer them to pull the trigger on your product? Reliability? EVERYBODY is relatively reliable today, even Chrysler is starting to get reliability right!
If so many folks were so concerned with past reputation and old perceptions, Hyundai wouldn't be doing as well as they are doing now, Chevy and Ford wouldn't be selling the Cruze and Focus at much higher transaction prices than they are doing now, the Accord would still be in the number one or two spot (it isn't any longer) and on and on and on. The ILX offers nothing in the way of "Luxury" over top trim levels of the Civic's competitors (Mazda3, Dart, Focus) and yet its base price is comparable with the CT and probably the A3 and yet still the ILX won't even be able to touch them in equipment levels, interior materials most likely. It's not like Acura has the cachet of M-B, BMW or Lexus, I'd even say Infiniti's newest models look and feel more luxurious than Acura's do.
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DrWhiner
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At the end of the day, what matter is: are you ready to buy a Verano tomorrow?
No "if"s or "but"s, pls.
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Rgist85
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DrWhiner wrote:
At the end of the day, what matter is: are you ready to buy a Verano tomorrow?
No "if"s or "but"s, pls.
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I personally would not buy a Verano....simply because the 2.0t/manual transmission won't be available until late this year sometime. I strongly prefer manual transmissions so that knocks the Verano out at the moment. The Focus Titanium is my favorite out of the bunch, especially since it comes with a manual transmission now....I'll take mine as a Hatchback in Candy Red...still doesn't mean the Verano doesn't compete with the ILX.
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A77
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It'll be a sad day if/when a Ford Focus beats an Acura in a comparison test. Maybe won't happen, but just three years ago the very suggestion would have been absurd in the extreme. Now it is not.
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cksi1372
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adrianchew wrote:
CarPhreakD wrote:
$27K for the R20 ILX seems like good value actually. It's the 6MT K24 version that is concerning. |
Its horrible value. Did you even look at the pricing for the Buick Verano? Entry level small luxury which is directly what the ILX represents. I do agree the K24 is concerning too, but the R20 you can bet is an absolute ripoff... the K24 6MT definitely costs more to build, I suspect margins on the Si and the K24 ILX are definitely less than the R18 Civic/R20 ILX.
Or if you compared the ILX to the Jetta GLI... VW is an aspirational brand, people that want an Audi/BMW but can't quite pay the premium for one. Acura is not Tier 1, you can be sure the ILX will be cross shopped with the Jetta... same size and you can load up a Jetta pretty nicely too.
Can you name me any cars that are competition to the ILX where the ILX is actually represents a value for money buy? Especially if you're looking at the R20 auto ILX... the value proposition is pretty horrible.
And Americans are Americans, size is still preferred quite a bit. Thus why the Accord/Camry sells in such great numbers... like I said, the ILX is too small. The TL with SH-AWD and all the tech they can throw into it, is going to be priced at the wrong end to entice greater volume to Acura.
Bottom line is that the TSX is really what Acura needs for its volume sedan offering. The ILX is exactly nothing more than what was previously the Canadian CSX, ie. its an overpriced Civic.
The TSX works because its bigger, and priced as it is today, it still is good value. Automatics will be the volume sellers, and the ILX in this regard is a super weak proposition.
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I really agree with you on your TSX comments. I can't for the life of me understand why Acura doesn't make THAT their entry level vehicle (mass market) AND they are going to let it die. If they wanted a new entry level vehicle, it should have been something a little different, like the CT, A3, 1 Series with a different value prop, not another sedan similar to 100's of other cars in that price range. Think new and improved RSX. In my mind, that would have created a little more excitement and differentiation for Acura.
Instead, it looks like they are trying to go back to the same "well" with a slightly different product because their "sell" on the TSX to Gen Y, didn't work. You remember the commercials. Ok, let's try again with a weaker entry ILX (IMO) with gussied up electronics. I work with a lot of Gen Y's (I'm Gen X) and I can't imagine any of them being excited about this car. I know of only one of them that even has an Acura...a previous gen TSX. I'm still wondering where Acura get's their marketing research.
Anyway, I think this actually will be a god send for those like Colin over the next 2 years...the potential to up-sell (in a good way) anyone interested in the ILX to a TSX has got to be a huge opportunity here.
At least they seemed to have gotten the RDX right, can't wait to get the little lady in one of those. Sad, the only Acura vehicles interesting to me anymore are two SUV's...MDX and RDX, and one sedan that is going away...TSX. Where o where did Acura go...
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