TSX69 wrote: I was really hoping that the new NSX & all the other things that Honda has planned, would rekindle their efforts to launching Acura in Japan & elsewhere again. Hopefully this video of a Honda NSX does not come to fruition ... it would be nice if it were an Acura everywhere.
To be brutally honest, I'm not enamoured of the "Acura" thing. From a purely personal, antipodean perspective, it seems un-necessary for most markets, and an "Americanization" of Honda that has had few benefits to my eye.
.....and an "Americanization" of Honda that has had few benefits to my eye.
Are you paying attention Honda, stick to your roots, leave the "Americanization" out, don't try to be the other guy. See how your sales have suffered when trying to be what you are not to be. Be yourselves, stick to the proven Honda formula that everybody loves and forget the Acura nose. Make Acura and Honda the Honda way, do not be fooled by the "American" sway. It was the Honda of the past that conquered America, now don't let America conquer you.
I'm not sure if you realize this... but Japan today is not the same Japan that created the original NSX.
I think it really says something when it seems that majority of Japanese vehicles are kei-cars, that most seem to have no need for cars because of their transit system (i.e. they're more interested in tech gadgets), and that the only Japanese automaker currently offering anything for enthusiasts is Toyota/Subaru. You also get the sense from people in the know, like DanielGR, that the Japanese are more interested in high efficiency practical vehicles than anything sporty and fun.
We also see that the Japanese might be increasingly out of touch with the American consumer. The ILX concept seems to be what the US styling team had in mind when they wanted to go to the 9th generation Civic; but instead, Honda of Japan stuck with what we see now. Selling well, sure... but it's not really an effort worthy of the Honda name.
I think it also says something when Honda told AHM to develop and mass produce the new NSX. It's telling me that the pulse of Japanese cars has been massively slowed and that for the first time, Honda needs to rely on its US arm for a shot in the arm in terms of enthusiast products. It almost seems like AHM was internally pushing for such a car, so they were ultimately given the responsibility to make it.