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| article details |
| Author |
Wong KN |
| Categories |
Civic, TOV World |
| Create Date |
April 03, 2003 23:16 |
| Last Update |
May 07, 2003 17:38 |
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Special Edition Civic RX for Malaysia
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Malaysian Honda Civic Fans - From Honda to You....
In an unprecedented marketing move, unheard of before this, Honda
Malaysia blatantly packaged an uprated Civic - the special edition Civic RX -
just for the Malaysian Honda Civic fan. Based on the JDM Civic Ferio RS, Honda
Malaysia put in additional touches to make a unique car for the local enthusiast
market - "to reward the loyal Civic fans". To prove their sincerity, the Civic RX
was priced at only M$3k (~US$750) above the normal version, which means that Honda
Malaysia is effectively - SUBSIDIZING - the cost of making to car just to reward
their fans. PROOF that Honda recognizes & values us indeed !
Full article at Temple of VTEC
Asia.
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