[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
American Honda Reports Sales Figures for November 2017
More.......................
Road & Track dyno tests 9th gen Accord V6 MT vs 2018 Accord 2.0T 10AT
More.......................
2018 Acura RLX Arrives in Showrooms with Striking Redesign
More.......................
American Honda Reports Sales Figures for October 2017
More.......................
Second-Generation NSX “Dream Project” by ScienceofSpeed to Debut at SEMA
More.......................
Honda Reveals their Sports EV Concept
More.......................
Watch Live: Honda Reveals their Sports EV Concept at the Tokyo Motor Show
More.......................
American Honda reports strong sales numbers for September 2017
More.......................
General Talk --> Re: CDX Coming to North America?
Join Discussion......
General Talk --> Re: New Honda DOHC V6 Image?
Join Discussion......
Today's Reading Links --> Re: Civic Type-R on Ignition - Best Driver's Car Under $50k?
Join Discussion......
General Talk --> V.W. in confusion
Join Discussion......
Civic --> Re: Civic Si, $199 lease offer
Join Discussion......
Pilot --> Re: Sulfur smell and Emission light
Join Discussion......
General Talk --> Re: One Year as a BMW Driver in a Lifetime of Honda Support
Join Discussion......
General Talk --> Re: ILX Going Away?
Join Discussion......
General Talk --> Re: Honda's future HEV lineup
Join Discussion......
Fuel Cell Technology --> Picture
Join Discussion......
Accord --> Re: Drove the 2.0T EXL today
Join Discussion......
Civic --> Re: Used CTR Price
Join Discussion......
General Talk --> Re: Proud new owner of...
Join Discussion......
Today's Reading Links --> Re: New Company aims for Full-fledged Development of Hydrogen Recharging Station Network in Japan
Join Discussion......
General Talk --> Re: Midsize market dominoes starting to fall
Join Discussion......
Jump to:
article details
Author Jeff Palmer
Categories Jazz/Fit
Create Date April 24, 2006 12:26
Last Update September 01, 2006 12:16
Introduction

It's been more than 2 and a half years since we first drove Honda's remarkable Fit. This took place at Honda's R&D center in Tochigi, Japan. Needless to say, we came away very impressed with the Fit's incredible packaging, upmarket interior, and high levels of refinement and quality.

First introduced to the Japanese market in 2001, the Fit was an immediate hit. It was such a success that it became the first Honda model to ever top Japan's annual sales charts with over 250,000 units delivered during its first full selling year. Badged as the Jazz in Europe (and a few other markets), the Jazz/Fit has earned numerous awards across the globe, including Japan's 2002 Car of the Year, AutoExpress Magazine's 2002 Car of the Year, UK award, BBC Top Gear Magazine's 2004 Best Supermini Award, and AutoExpress's2004 Best Build Quality Award.

Shortly after our first drive in the Fit in Japan, we learned that the Fit was headed our way. At that point, little was known about the specifics of the Fit that was bound for our shores, but over the subsequent months, we managed to pick up little pieces of info here and there. Perhaps the most surprising piece of info that we learned was that the US-model Fit would be based upon the existing design. Given the timing of the US-launch, it was difficult for many of our readers to believe that that this could be true. With Honda's typical 5-year model cycle for high volume cars, bringing a car to the US market in its 6th year of the cycle didn't make a lot of sense. To top it off, the next-generation Fit is said to be ready for a Japanese launch within the next year or so. So if you're wondering why Honda is launching the North American Fit so late in the model cycle, we're right there with you. In the current climate of soaring gas prices and $20,000 Civics, we can only speculate that Honda decided they couldn't afford NOT to sit out this segment for any longer.

While the entry subcompact market has been stagnant for many years, analysts project a healthy growth cycle for the foreseeable future. The Korean automakers have been the only constants in this segment over the last decade - most other automakers have been busy trying to sell larger, more profitable vehicles, such as gas-swilling SUVs. Now that $100 fillups are becoming increasingly common in some of these behemoth SUVs, econoboxes are suddenly making more sense and automakers are looking back to subcompacts to keep their sales numbers somewhat aloft. At the moment, the entire segment is pretty small by industry standards; the top selling models move fewer than 10,000 units/month, but that doesn't seem to be much of a deterrent for the newcomers. Chevy (by way of either Suzuki or Daewoo) has been dabbling in the entry econo market for a while, but with the Aveo they have a surprisingly credible competitor, and its relatively strong sales performance in 2005 places them at the top of the segment. Toyota's last venture into this segment - their weeble wobbly-looking Echo - was met with failure. To rinse that taste out of their mouth, they've dumped the Echo and have just launched their all-new Yaris - offered in 3-door hatchback and 4-door sedan flavors. Nissan will be jumping into the fray soon with their Versa model. Honda initially announced plans to sell around 50,000 Fits annually but have since revised that down to 38,000-42,000, citing supply issues. 50,000 doesn't sound like a big number, but after a glance at the actual sales figures in this segment, it may have been a bit ambitious, particularly since the MSRP of the Fit places it at the pricier end of the spectrum.

[Next Page]

reader's comments
Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Date Thread Starter Thread
07-05-2006 02:25
No CVT   (Score: 1, Normal)
Scudracer
05-01-2006 00:20
Bolt Pattern...   (Score: 1, Normal)
Cooperman
05-08-2006 13:56
Re: Bolt Pattern...   (Score: 1, Normal)
David2
05-03-2006 14:41
500 miles on new Fit   (Score: 1, Normal)
APHealy
05-02-2006 09:13
Any speculation on the SCCA solo II class?   (Score: 1, Normal)
shingles
04-25-2006 14:08
I drove one recently.   (Score: 1, Normal)
BigDoggie
04-30-2006 01:44
Re: I drove one recently.   (Score: 1, Normal)
Hondapowrd
04-26-2006 03:24
IDSI engine   (Score: 1, Normal)
longlivehonda
04-26-2006 13:56
Re: IDSI engine   (Score: 1, Normal)
6SPDTL
04-27-2006 14:00
Re: IDSI engine   (Score: 1, Normal)
corey415
04-27-2006 10:02
Drove it!   (Score: 1, Normal)
6SPDTL
04-25-2006 11:31
Why it took so long   (Score: 1, Normal)
6SPDTL
04-25-2006 13:57
Re: Why it took so long   (Score: 1, Normal)
Jonniedee
04-25-2006 15:35
Re: Why it took so long   (Score: 1, Normal)
hungarian83
04-25-2006 15:38
Re: Why it took so long   (Score: 1, Normal)
hungarian83
04-26-2006 10:03
Re: Why it took so long   (Score: 1, Normal)
HONDA AFVM
04-26-2006 20:24
Re: Why it took so long   (Score: 1, Normal)
hungarian83
04-26-2006 21:29
Re: Why it took so long   (Score: 1, Normal)
RayChuang
04-24-2006 17:57
Any word on next-gen arrival?   (Score: 1, Normal)
soulboy
04-25-2006 09:28
Re: Any word on next-gen arrival?   (Score: 1, Normal)
FNJ
04-25-2006 10:37
Re: Any word on next-gen arrival?   (Score: 1, Normal)
RayChuang
04-26-2006 15:48
Re: Any word on next-gen arrival?   (Score: 1, Normal)
dodole
04-25-2006 23:17
Gotta say...   (Score: 1, Normal)
S600=Dream
04-26-2006 09:25
Re: Gotta say...   (Score: 1, Normal)
cyisalwayshungry
04-26-2006 13:32
Re: Gotta say...   (Score: 1, Normal)
S600=Dream
04-24-2006 18:49
Thanks Jeff for the AT notes   (Score: 1, Normal)
Jonniedee
04-24-2006 19:57
Re: Thanks Jeff for the AT notes   (Score: 1, Normal)
Yawrood
04-24-2006 21:25
Re: Thanks Jeff for the AT notes   (Score: 1, Normal)
01V6
04-25-2006 10:35
Re: Thanks Jeff for the AT notes   (Score: 1, Normal)
RayChuang
04-25-2006 10:55
Re: Thanks Jeff for the AT notes   (Score: 1, Normal)
JeffX
04-26-2006 10:53
Re: Thanks Jeff for the AT notes   (Score: 1, Normal)
Dren
04-25-2006 02:12
Re: Thanks Jeff for the AT notes   (Score: 1, Normal)
JBWinSLC
04-25-2006 08:19
Re: Thanks Jeff for the AT notes   (Score: 1, Normal)
JeffX
04-25-2006 15:38
pedal position   (Score: 1, Normal)
SoR
04-24-2006 20:17
Damn   (Score: 1, Normal)
siegen
04-24-2006 20:31
keep shopping   (Score: 1, Normal)
JeffX
04-24-2006 21:21
Re: keep shopping   (Score: 1, Normal)
01V6
04-24-2006 21:25
Re: keep shopping   (Score: 1, Normal)
JeffX
04-25-2006 00:55
Re: keep shopping   (Score: 1, Normal)
JBWinSLC
04-25-2006 01:33
Re: Damn   (Score: 1, Normal)
Atomic Frog
04-25-2006 11:37
Re: Damn   (Score: 1, Normal)
6SPDTL
Jump to:
2018 Acura RLX PR Photo Gallery
Read Article....................
TOV First Drive: 2018 Honda Accord
Read Article....................
2018 Honda Accord Specifications and Features (FINAL)
Read Article....................
2018 Honda Accord Hybrid PR Photo Gallery
Read Article....................
2018 Accord Touring 2.0T PR Photo Gallery
Read Article....................
2018 Accord Touring 1.5T PR Photo Gallery
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2017 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy