[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
2018 Acura RLX Arrives in Showrooms with Striking Redesign
More.......................
American Honda Reports Sales Figures for October 2017
More.......................
Second-Generation NSX “Dream Project” by ScienceofSpeed to Debut at SEMA
More.......................
Honda Reveals their Sports EV Concept
More.......................
Watch Live: Honda Reveals their Sports EV Concept at the Tokyo Motor Show
More.......................
American Honda reports strong sales numbers for September 2017
More.......................
Honda will be showing a Sports EV Concept at the 2017 Tokyo Motor Show
More.......................
The 1.5T in the 2018 Accord has VTEC!
More.......................
General Talk --> Re: G70: Korean Entry-level Luxury domination on the rise?
Join Discussion......
Today's Reading Links --> Re: The Tesla semi truck is pure fantasy. Look at the numbers
Join Discussion......
Today's Reading Links --> Re: Jaguar E-Pace
Join Discussion......
General Talk --> Re: Proud new owner of...
Join Discussion......
Accord --> Re: 2.0T is up on the Honda US website
Join Discussion......
Videos --> Re: Integra Type R vs Civic Type R Track Battle - Which Is The Best Type R!
Join Discussion......
Type R --> Re: VW Golf GTI Clubsport vs Honda Civic Type R: ultimate GTI takes on VTEC power
Join Discussion......
Today's Reading Links --> Re: Lincoln » 2019 MKC
Join Discussion......
MDX --> Re: 2016-17 MDX ATF warmer issue
Join Discussion......
General Talk --> Got the invite for the PHEV test drive
Join Discussion......
Pilot --> Re: Acura RDX vs. Honda Pilot
Join Discussion......
General Talk --> Re: Why is Acura being so quiet?
Join Discussion......
Accord --> Re: Accord is a 2018 finalist for MT COTY... Camry is not...
Join Discussion......
General Talk --> Re: Mazda confirms turbo for the 2018 Mazda 6
Join Discussion......
Today's Reading Links --> Re: First independent review of Tesla Model 3: Doug DeMuro
Join Discussion......
Jump to:
article details
Author Jeff Palmer
Categories Jazz/Fit
Create Date April 24, 2006 12:26
Last Update September 01, 2006 12:16
Introduction

It's been more than 2 and a half years since we first drove Honda's remarkable Fit. This took place at Honda's R&D center in Tochigi, Japan. Needless to say, we came away very impressed with the Fit's incredible packaging, upmarket interior, and high levels of refinement and quality.

First introduced to the Japanese market in 2001, the Fit was an immediate hit. It was such a success that it became the first Honda model to ever top Japan's annual sales charts with over 250,000 units delivered during its first full selling year. Badged as the Jazz in Europe (and a few other markets), the Jazz/Fit has earned numerous awards across the globe, including Japan's 2002 Car of the Year, AutoExpress Magazine's 2002 Car of the Year, UK award, BBC Top Gear Magazine's 2004 Best Supermini Award, and AutoExpress's2004 Best Build Quality Award.

Shortly after our first drive in the Fit in Japan, we learned that the Fit was headed our way. At that point, little was known about the specifics of the Fit that was bound for our shores, but over the subsequent months, we managed to pick up little pieces of info here and there. Perhaps the most surprising piece of info that we learned was that the US-model Fit would be based upon the existing design. Given the timing of the US-launch, it was difficult for many of our readers to believe that that this could be true. With Honda's typical 5-year model cycle for high volume cars, bringing a car to the US market in its 6th year of the cycle didn't make a lot of sense. To top it off, the next-generation Fit is said to be ready for a Japanese launch within the next year or so. So if you're wondering why Honda is launching the North American Fit so late in the model cycle, we're right there with you. In the current climate of soaring gas prices and $20,000 Civics, we can only speculate that Honda decided they couldn't afford NOT to sit out this segment for any longer.

While the entry subcompact market has been stagnant for many years, analysts project a healthy growth cycle for the foreseeable future. The Korean automakers have been the only constants in this segment over the last decade - most other automakers have been busy trying to sell larger, more profitable vehicles, such as gas-swilling SUVs. Now that $100 fillups are becoming increasingly common in some of these behemoth SUVs, econoboxes are suddenly making more sense and automakers are looking back to subcompacts to keep their sales numbers somewhat aloft. At the moment, the entire segment is pretty small by industry standards; the top selling models move fewer than 10,000 units/month, but that doesn't seem to be much of a deterrent for the newcomers. Chevy (by way of either Suzuki or Daewoo) has been dabbling in the entry econo market for a while, but with the Aveo they have a surprisingly credible competitor, and its relatively strong sales performance in 2005 places them at the top of the segment. Toyota's last venture into this segment - their weeble wobbly-looking Echo - was met with failure. To rinse that taste out of their mouth, they've dumped the Echo and have just launched their all-new Yaris - offered in 3-door hatchback and 4-door sedan flavors. Nissan will be jumping into the fray soon with their Versa model. Honda initially announced plans to sell around 50,000 Fits annually but have since revised that down to 38,000-42,000, citing supply issues. 50,000 doesn't sound like a big number, but after a glance at the actual sales figures in this segment, it may have been a bit ambitious, particularly since the MSRP of the Fit places it at the pricier end of the spectrum.

[Next Page]

reader's comments
Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  No CVT
Scudracer 0
  Bolt Pattern...
Cooperman 1
  500 miles on new Fit
APHealy 0
  Any speculation on the SCCA solo II class?
shingles 0
  I drove one recently.
BigDoggie 1
  IDSI engine
longlivehonda 2
  Drove it!
6SPDTL 0
  Why it took so long
6SPDTL 6
  Any word on next-gen arrival?
soulboy 3
  Gotta say...
S600=Dream 2
  Thanks Jeff for the AT notes
Jonniedee 7
  pedal position
SoR 0
  Damn
siegen 6
Jump to:
2018 Acura RLX PR Photo Gallery
Read Article....................
TOV First Drive: 2018 Honda Accord
Read Article....................
2018 Honda Accord Specifications and Features (FINAL)
Read Article....................
2018 Honda Accord Hybrid PR Photo Gallery
Read Article....................
2018 Accord Touring 2.0T PR Photo Gallery
Read Article....................
2018 Accord Touring 1.5T PR Photo Gallery
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2017 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy